Guiding our AI deployment with a set of employee councils

The AI adoption curve gets steeper every day, as the technology continues to advance at lightning speed.

At Microsoft Digital, the company’s IT organization, we’re using a set of employee councils and connected capability groups to guide and accelerate how we deploy and adopt AI across our enterprise. Our goal is to focus our energy on the AI-enabled scenarios that matter most, reducing duplication, strengthening accountability, and making sure our investments create measurable value.

“Our AI decisions and direction must be grounded in business strategy. AI councils provide guidance and enablement for our organization, ensuring that our investments in AI generate tangible benefits to our business. It’s not just developing technology and then looking for a problem to solve with it—we start with the opportunity.”

Don Campbell, principal group technical program manager, Microsoft Digital

That focus matters, because AI success doesn’t come from usage alone. It comes from connecting strategy, enablement, data readiness, responsible AI, continuous improvement, change management, and measurement into one driving force.

That’s how we’re moving from experimentation to repeatable outcomes and from AI enthusiasm to AI accountability.

“Our AI decisions and direction must be grounded in business strategy,” says Don Campbell, principal group technical program manager in Microsoft Digital. “AI councils provide guidance and enablement for our organization, ensuring our investments in AI generate tangible benefits to our business. It’s not just developing technology and then looking for a problem to solve with it—we start with the opportunity.”

Our council-based approach is helping us accelerate our Frontier Firm transformation. The councils work together to set direction for AI adoption at Microsoft Digital, ensuring that our business needs drive solution development that can keep up with the pace of AI change. This work includes building visibility into all our AI solutions, including agents and Model Context Protocol (MCP) servers, while establishing governance and proven practices; developing training and learning pathways; and connecting teams together that are working on similar solutions across the enterprise.

We’re excited for a future where our employees use intelligent agents and human judgment together to work smarter, move faster, and unlock new value for Microsoft and our customers.

Why we use councils to guide internal AI efforts

Effective AI needs both enterprise guidance and business-owned direction. That’s why we’re using councils and connected capability groups as the operating model for our AI deployment.

Each group has a distinct role, and none of them work alone. Together, they help us connect the strategy for AI to the work currently happening across Microsoft Digital.

• Our strategy council sets priorities by aligning AI work to business goals, identifying top scenarios, prioritizing investments, and keeping KPIs and value in focus.
• Our enablement council uses our AI Center of Excellence to turn strategy into action through technical guidance, proven practices, ideation, learning, knowledge sharing, culture, and governance.
• Our data council strengthens the AI foundation via data strategy, governance, access, quality, literacy, and prioritization.
• Our process council drives continuous improvement through operational excellence, problem solving, prioritization, value realization, coaching, and learning.
• Our compliance council applies Responsible AI principles to ensure compliance, inclusiveness, fairness, transparency, and reliability.
• Measurement ties it all together by tracking both business outcomes and engineering artifacts, ensuring we can clearly demonstrate real-time value realization.  

These councils help us see across the business landscape through the lens of AI. They enable us to reduce duplication, scale what works, and make better decisions about where AI can create value. That allows our teams to keep moving fast without letting activity get ahead of accountability.

Aligning AI strategy to business value

Our strategy council helps us decide which AI-enabled scenarios deserve the most attention, which investments align to our business priorities, and how we’ll know whether the work is creating value. It gives leaders a practical way to look across the portfolio and keep our AI work tied to the outcomes we’re accountable for.

“Business strategy defines the what and the why. AI defines the how, enabling execution of the strategy and delivering real value. We should use AI to advance our business strategy, not the other way around.”

Qingsu Wu, principal group product manager, Microsoft Digital

This is important, because broad experimentation is useful early on in your AI journey. It helps teams learn and build momentum. But experimentation has to mature into focus. Without that shift, organizations can end up with too many different agents, agent skills, MCP servers, and other artifacts, without a clear view of what’s actually impacting the business.

We’re using the strategy council to keep that from happening.

“Business strategy needs to lead the AI strategy,” says Qingsu Wu, a principal group product manager in Microsoft Digital and an influential member of the strategy council. “Business strategy defines the what and the why. AI defines the how, enabling execution of the strategy and delivering real value. We need to use AI to advance our business strategy, not the other way around.”

That principle shapes how we work. We use the strategy council to identify our top AI-enabled scenarios, clarify the value we expect to create with each one, and connect that work to a monthly operating rhythm. Product owners still manage delivery and the council keeps the portfolio focused, visible, and aligned.

Tuning strategy into repeatable execution

Our AI Center of Excellence (CoE) is at the heart of our approach to enablement. It helps us translate enterprise AI priorities into practical guidance and execution support for teams building AI-enabled solutions.

“We can see patterns that a single team can’t. We’re translating AI CoE strategy and enterprise priorities into clear execution plans that work in each organization’s context. That allows us to align priorities and make sure our biggest bets are actually landing.”

Ria Khetan, senior program manager, Microsoft Digital

The AI CoE extends the reach of the strategy council. It gives teams what they need to build, govern, reuse, and scale what matters, while the strategy council assists us in deciding where to focus.

That connective role is central to the broader council model. The strategy council identifies the top AI-enabled scenarios. The AI Center of Excellence connects strategy to execution across the organization, operating as a cross-functional coordination layer that sets direction and creates shared accountability.

“We can see patterns that a single team can’t,” says Ria Khetan, a senior program manager in Microsoft Digital, who is a member of the council. “We’re translating AI CoE strategy and enterprise priorities into clear execution plans that work in each organization’s context. That allows us to align priorities and make sure our biggest bets are actually landing.”

The COE helps teams move those scenarios forward with answers to important questions:

• What initiatives are in flight?
• What initiatives bring the most return on investment?
• Where is there potential duplication?
• Where do we need clearer guidance?
• Where do we need stronger governance?

It also helps reduce fragmentation. When teams build in isolation, they can solve the same problem in different ways. They can choose different patterns, interpret standards differently, or create solutions that don’t scale beyond a single context. Enablement gives us a shared way to look across that activity and ask better questions.

“We use the CoE to bring consistency to how AI work gets done,” Campbell says. “It gives us a way to step back and ask whether we’re solving the right problems and whether we’re set up to scale.”

“High-quality, well-governed data is essential to accelerate AI implementation and adoption, and to ultimately unlock its full value. Data quality, accessibility, and governance are imperatives for AI systems to be reliable, scalable, and business-critical. Recognizing this principle is propelling our data strategy.”

Miguel Uribe, principal PM manager, Microsoft Digital

Building AI on trusted data

Our AI scale depends on trusted and reliable data. That makes our data council central to our council-based approach. This council makes sure our teams work with data that’s governed, discoverable, accessible, and ready for AI.

“High-quality, well-governed data is essential to accelerate AI implementation and adoption, and to ultimately unlock its full value,” says Miguel Uribe, a principal PM manager in Microsoft Digital and member of the data council. “Data quality, accessibility, and governance are imperatives for AI systems to be reliable, scalable, and business-critical. Recognizing this principle is propelling our data strategy.”

We’re applying a data mesh mindset to balance domain ownership with enterprise consistency. Teams stay close to the data that they know best. Shared standards for governance, quality, metadata, and compliance provide a framework to make that data useful across Microsoft Digital.

Microsoft Fabric and Microsoft Purview are key to that approach. Microsoft Fabric unifies our siloed data in a shared data mesh. Microsoft Purview enables governance and best practices to ensure that we manage our data responsibly through discovery, classification, protection, and monitoring.

Our goal is AI-ready data that’s available, complete, accurate, and high quality. Our data council also works with the AI Center of Excellence to strengthen data and AI fluency through learning pathways, operational practices, and community programs.

“Our capacity to drive process improvements has been crucial to our AI transformation as a company. We’ve adopted a ‘CI before AI’ approach to ensure that we don’t end up automating inefficient processes.”

David Laves, director of business programs, Microsoft Digital

Improving the process before applying AI

AI works best when it’s applied to the right problem. That’s why continuous improvement is part of our council-based approach. Before teams automate a workflow or build an agent, we want them to understand the process, identify waste, and decide where AI can create measurable value.

“Our capacity to drive process improvements has been crucial to our AI transformation as a company,” says David Laves, director of business programs in Microsoft Digital and a member of the Continuous Improvement Center of Excellence. “We’ve adopted a ‘CI before AI’ approach to ensure that we don’t end up automating inefficient processes.”

Continuous improvement helps teams make sure the underlying work is worth scaling. That’s when a continuous improvement approach can help. It encourages practices like Gemba walks, Kaizen events, bowler cards, and monthly business reviews that allow our teams to understand where work gets stuck and where AI can help.

Continuous improvement keeps the council model grounded in real work. We’re applying it where the process is understood, the value is clear, and the outcome can be measured.

Scaling AI responsibly

Our compliance council encourages the application of Responsible AI, so our teams can move faster with confidence. As our AI work scales across Microsoft Digital, responsible AI has to connect directly to the same council ecosystem that guides strategy, enablement, data, process, and measurement. That connection helps teams understand what they’re accountable for before they build too far, too fast.

Our responsible AI work focuses on compliance, inclusiveness, fairness, transparency, reliability, privacy, security, and accountability. It’s grounded in the Microsoft Responsible AI Standard and supported by responsible AI champions who help teams apply those expectations in real development workflows.

This approach gives teams structure. It allows them to assess impact, identify risks, document decisions, and bring in the right reviewers. It also creates consistency, as more AI agents and solutions move from experimentation into enterprise use.

The goal is to enable AI project teams to move in the right direction with the right safeguards. Responsible AI gives the strategy council, the AI Center of Excellence, the data council, and product teams a shared standard for trust—to turn ambition into accountable execution. It also makes sure the AI systems we scale are worthy of the trust that employees, customers, and the company place in them.

Measuring our AI outcomes

Our councils choose the right AI work, support teams as they build, strengthen the data foundation, apply responsible AI, and improve processes before we scale. But we still need to answer the most important question: What changed because of the AI investment?

That’s why we have built a common value measurement framework across Microsoft Digital. Our teams use the framework to define expected value before they build. With it, they can establish a baseline, track results, and review what they learn with the right business and AI owners.

We organize AI value across six areas: Revenue impact, productivity and efficiency, security and risk management, employee and customer experience, quality improvement, and cost savings. Not every initiative needs to deliver value in every category. The point is to create a shared language that leaders and teams can use to compare investments, make tradeoffs, and understand progress.

Measurement also pushes us past simple savings claims.

If AI saves time, reduces cost, improves quality, or increases coverage, we want to know what happens next. Did teams reinvest that capacity? Did service improve? Did risk go down? Did quality increase?

AI accountability depends on that full loop. We define value, measure results, review progress, and adjust. Then we use what we learn to guide the next round of decisions.

Operating as one connected AI system

Our AI councils make a difference because each group has a different focus.

“What got us here won’t get us to where we need to go next. We started with broad experimentation—getting teams excited and building—but now we’re evolving as an organization to think about scale, alignment to business goals, and making sure our investments are driving the right outcomes.”

Myron Wan, principal group product manager, Microsoft Digital

Strategy assists us in choosing the right priorities. Enablement helps our teams to build with shared patterns. Data readiness gives AI systems a trusted foundation. Responsible AI allows us to move faster with confidence. Continuous improvement makes sure we’re improving the work before we automate it. Measurement tells us whether the investment changed anything meaningful.

Together, this system means we can operate AI as a business-driven enablement system.

“What got us here won’t get us to where we need to go next,” says Myron Wan, a principal group product manager in Microsoft Digital. “We started with broad experimentation—getting teams excited and building—but now we’re evolving as an organization to think about scale, alignment to business goals, and making sure our investments are driving the right outcomes.”

There’s more work ahead. We need to keep scaling enablement, improving data readiness, increasing high-value use cases, showcasing measurable impact, and tightening alignment across teams.

We also need to keep asking the hard questions: Where should we invest? Where are we reducing risk? Are we reinvesting the value that AI creates?

Our council-based model allows us to answer those questions with discipline. It helps us connect AI ambition to business outcomes and move from experimentation to repeatable enterprise value. And it provides a practical model that other IT organizations can adapt as they guide their own AI deployment.